designed the logos below from initial concept thru completion.
- GERDHelp.com logo, for EndoGastric Solutions. Designed to be patient friendly for sufferers of chronic GERD.
- Surgeons for TIF logo, for EndoGastric Solutions. Designed to reflect the goals of this surgeon association's membership.
- Ontool logo, for Ontool.com: Designed to convey a sense of state-of-the art
Web-based product distribution. Color selection (red, white and
blue) was to provide a patriotic look. Also, those colors really
resonated with our target market. I conducted an extensive
design exercise and review process in arriving at this logo.
logo, for Adteractive's mortgage lead generation portal site. Designed
to appeal to homeowners in 30-35 year age demographic.
for Adteractive's distance learning lead generation portal
sites. Designed to appeal to a somewhat upscale 25-38 year
old male/female demographic comfortable with sourcing
goods/services on the Internet.
- Snap-on Diagnostics
logo, for Snap-on's new diagnostic products division. Designed
to be consistent with design of Snap-on's corporate logo.
- Edge logo, for Edge
Diagnostic Systems: Designed to convey a sense of hi-tech system