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One of
my responsibilities with the Internet e-commerce company Ontool.com was producing and
broadcasting weekly sales promo emails.
- Created both HTML
and text-based versions of the emails, as well as 'segmented'
versions for our various market segments.
- Created and managed
email broadcast database server. I sent out all email
broadcasts using specialized email campaign software.
- Assisted with
creating a 'contact' database (included existing customers and
all opt-in prospects) and managed segmentation of it.
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