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PCW sales promo emails

Sample of a bi-monthly HTML sales promo email I created and broadcast for a Bay Area warehousing and logistics company.

  1. In addition to designing/creating the emails, I also composed all the copy for them.

 

 

   Newsletter for PCW Clients - Issue 27  December 2009       
 
 
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  Mystery writer Conan Doyle was once quoted as saying, "It's a capital mistake to theorize before you have data. Inevitably you begin to twist facts to suit theories, instead of theories to suit facts."

Data is the cornerstone of today's truly efficient retail logistics management system, not distribution centers or distribution inventories or other physical entities. Data is what provides the visibility into the entire supply chain, letting you identify possible issues or problems before they arise and areas where you can increase efficiencies. Having the tools necessary to mine, manage and share the data you need is the key to allowing you to leverage it to its full benefit.

When evaluating how and where you can further optimize your retail logistics management system, look for data that allows you to answer these questions: 

  • Are your purchase orders calculated to take into account all the factors affecting efficient supply and delivery of product?
  • Are you fully optimizing the mode of transportation and types of shipments, ensuring you are properly consolidating or cross-docking shipments wherever possible?
  • Are you fully optimizing the assignment of shipments to carriers and are their routes and schedules as efficient as they could be?
  • Do you have all the data you need to properly monitor and manage your transportation system and is that data readily accessible to all stakeholders?
  • Are there other areas of your supply chain that should be re-evaluated for efficiency?

Remember, your supply chain is ultimately driven by customer demand. Customers' business always goes to the supply source best calculated to meet their needs. So, all the components of your supply chain have to work together to efficiently to meet the customers' needs and should be re-evaluated for performance and optimization on a regular basis. Don't hesitate to contact your PCW account representative if he or she can assist you in this in any way.

 
Special message
from PCW's President:

We're marking another successful year at PCW, our 31st, and it's thanks largely to the hard work, dedication and innovative thinking of the PCW Team.

In spite of some challenging economic conditions, including escalating fuel costs, the growing driver shortage, and  governmental legislative pressures, we have continued to expand our distribution network and service solutions.

Our new Reno warehouse and distribution facility is now fully operational, allowing us to further optimize the quick-turn distribution services we offer clients with retail operations in Reno and other Nevada locations. It illustrates our commitment to expanding and enhancing our transportation and logistics network in all the markets we serve, which is essential to growing our business with both existing as well as new customers. So, we are well-positioned to continue to grow and gain more market share.

We want to thank you, our valued customers, for allowing us to continue to meet your logistics and transportation needs, and we want to wish you and your family the happiest of holiday seasons! 

G.T. Swan
President, Pacific Cartage & Warehousing
Email: gtswan@pcnw.com
Direct phone: (510) 429-6044

 



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   ©2009 Pacific Cartage & Warehousing, Incorporated. All rights reserved.

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