One of the two very comprehensive product marketing kits I was responsible for producing/updating at EndoGastric Solutions. The kits were provided to new surgeon/medical center accounts to assist them in regional market awareness of and interest in a specific surgical procedure. Kits are regarded as among the best in the medical device industry.

• Kit includes DVD packed with wide range of offline and online creative/marketing assets and a binder explaining how to use them in developing/implementing an effective regional marketing campaign. Also included are samples of patient and pre-op/post-op brochures, a couple of table-top promo cards, and some patient seminar posters.
• Designed and laid out all the elements of this kit, including the kit's binder and all its contents and its accompanying DVD.
• Composed/edited the text content together with a senior product mgr. She and I produced both kits together, and updated/enhanced them on a regular basis.