Created Facebook page for our GERDHelp.com patient website to help build awareness of the site and prospect for targeted GERD patient prospects for our TIF procedure for treating GERD.

• Because our Clinical Affairs department would not let me moderate this particular page (interact directly with GERD sufferers), I set up Dr. Elliot Goodman, a general surgeon who is head of bariatrics at Beth Israel Hospital, New York, NY, as a page administrator so he could moderate the page on my behalf.
• Dr. Goodman and I also used this page to promote patient webinars he conducts on EGS' TIF procedure. I used this activity to help demonstrate to our TIF procedure surgeons/medical centers how to use Facebook and other social media channels to expand awareness of their TIF procedure programs.
• EGS was one of the first medical device companies to utilize social networking sites like Facebook, Youtube and Delicious in building greater brand and procedure awareness on the web.