E-commerce Realities:

• E-commerce's promise of one-click convenience, quality and fair price has become a reality. 
• Automotive service professionals will soon view purchasing the tools of their trade online as standard practice, like other industries that already depend heavily on the Internet for procuring products and services.
• The cost and expertise required to build an e-commerce site capable of meeting increasing customer expectations for better online product distribution and support is beyond the reach of most tool and equipment OEMs. 
• OEMs who do not adopt new Internet-based distribution and support technologies risk losing customers to competition or dissatisfaction. 
• Internet buyers are demanding one-stop shopping.